For breakfast, people mostly look for convenient, relaxing, and affordable places, and breakfast joints can offer low-cost variety and some premium breakfasts from other countries. This type of joints is catering to the people who can’t or don’t want to cook early morning, rather they prefer eating at restaurants. The Indian food industry is evolving in terms of taste and restaurant trends with increasing demand for theme-based or quick-service restaurants. The organized restaurant sector lacks in breakfast joints but can introduce some great opportunities in the market. The demand for decent breakfast places is increasing with the growing number of nuclear families, rising disposable income, increasing working population, and the need for a healthy diet. Moreover, breakfast joints can be a go-to place for business meetings which are mostly held in the morning as it is the most productive time of the day, for people who use breakfast time as socializing opportunities with friends and family or with new people. Since India is experiencing a huge demand for healthy breakfast menus, such breakfast joints should cater to this potential and profitable business opportunity.
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