Friday, 10 July 2020

Cloud Kitchens/Ghost Restaurant - Trending Business Model in the Restaurant Industry



Cloud kitchen, also known as virtual eateries or ghost restaurant, is a food service establishment that offers takeaway only. The increasing competition in the restaurant industry is real which comes with expensive interiors, high rents, and rising costs. A cloud kitchen saves one from all these expenses by excluding the dine-in option and saving from the cost of space, furniture, and ambiance, reduced time in order processing, and allowing to provide quicker deliveries along with reducing the wastage of food. Generally, Cloud Restaurant accepts orders through various food delivery platforms but they can also have their own website or mobile application for placing orders online. As a matter of fact, the cloud kitchen relies solely on its online presence to draw in customers. Owing to the promotional offers and discounts, and the advent of the internet and smartphones, the Indian online food ordering market is growing at a CAGR of 16% which is acting as a major factor for the rise in the number of cloud kitchens.

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