How to start FLAVOURED Water Manufacturing Business? [PROFITABLE Food Processing Business]

Flavored water is a beverage consisting of water with added natural or artificial flavors, herbs and sweeteners and is usually lowers in calories than non – diet soft drink. In 2019 the value of global flavored and functional water market was US$ 34.46 billion and estimated to grow at a CAGR of 11.5%. The flavored water market is highly fragmented with the presence of large and medium-sized players active in the market. These players are exceptionally focused on product and flavor development to remain competitive in the market. Product innovation and promotions and the rising demand for natural and clean-label beverages are expected to offer lucrative opportunities to market players in the coming years. Also, the rising prevalence of obesity and related health issues and growing health-consciousness will encourage the consumers to opt for flavored water that is enriched with minerals, vitamins, and natural flavors and is perceived to be naturally healthy.