How to start Mystery Shopper Business?

Mystery shopping is an industry-wide accepted method of evaluating and measuring customer experience, operational standards, compliance with legal requirements, brand perception, quality of service.  Most of the time organizations hire Mystery Shopping Companies to get unbiased views on their products and services. Mystery shoppers visit the location pretending to be a customer and make careful note of things which has been asked to measure. The data is then handed over to the mystery shopping agency, who compiles and analyzes the gathered information to help their clients measure and improve their operations and customer experience. The profile of a mystery shopper is kept anonymous which is usually maintained in a large database segmented by income, preferences, age, seniority, and requirement. Mystery shopping and audit can be conducted on a wide variety of service-based businesses including retail stores, restaurants, banks, apartments, wherever customers’ service, and their experience is considered an important asset.