From the last couple of years, the demand for fruit-based beverages is growing due to health consciousness, tasty food products requirement, the convenience of consuming, etc. Sugarcane juice has been accepted worldwide having high nutritional value, rich in antioxidants, iron, magnesium, calcium, and other electrolytes that boost energy level and it is a great rehydrating drink. Several fruit juices are available in the market like guava, mango, pineapple, litchi, oranges, etc. offered in different variants; but packaged sugarcane juice is merely seen in the market. So, this presents an opportunity for processing the sugarcane juice and offering it at the most competitive price. A big concern regarding the sugarcane juice is its shelf life, which can be improved by aseptic processing and packaging of the product. The demand for sugarcane juice and advancement in juice manufacturing business has shown that there is a good opportunity for entering this business.
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