The carbonated beverages are very popular among all ages of people. India has witnessed a tremendous growth in this sector. People only knows the brands like Pepsi & Coca-Cola. But there is a huge potential and opportunity to cover untapped market. The market is divided into two major segments - cola and non-cola drinks. The cola segment claims a share of 62%, while the non-cola segment includes soda, clear lime and drinks with orange and mango flavors and it has a great demand & supply deficit. The 55 Billion INR soft / carbonated drink industry is growing now at 7 to 8 % annually by volume. In India, Coke and Pepsi have a combined market share of around 90-95 % and the rest is divided among local players. Market research says that, there are about 120 soft drink producing units in the country and this market needs to bridge the gap of demand & supply through expanding capacities or through starting a new units.
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