Themed restaurants and bars are becoming the flavor of the season as the count of such bars and restaurants is proliferating in various metro cities across India with more and more families going out for dinner or lunch on a regular basis. One of the most popular segmentation under themed restaurants and bars is Sports bars. Sports bars, in particular, are very new to our country but are growing at a rapid rate. It provides a place where customers can eat, drink, and socialize while watching the latest sports events, gaming, and enjoying music gigs. As young, working population get accustomed to a global taste and tradition, they are willing to pay a higher price for the experience. The country’s foodservice space is triggered by multiple growth drivers such as changing demographics, changing lifestyles, awareness about liquor options, and urbanization. All these social and economic reasons are contributing to how the eating and drinking out perception is evolving in the country as a consumer are shifting towards fine dining, imported spirits and wine as opposed to conventional beverages.
